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I agree that this summer would have been a perfect time for a new owner as they would have had time to assess the team and then buy the needed players. But I don't believe we would have been cheaper because of the recent struggles in the league; we all heard that Lerner still wanted £200 million for the club, probably because he wants to try and recoup some of the money he has spent and because he still views villa as a big club. In terms of history, tradition and fan base I agree with this but on field we are not a big club. I think a club like Everton are more appealing as they wouldn't cost too much, they have a great history and they are performing at a much higher level and have a strong base that they can build on. Should we become a consistent mid table club I can see Lerner valuing us at £250 million and price wise we will be less appealing but all owners are businessmen nowadays and they want results with as little investment as possible; we'll need less money if we're mid table than we would if we were in the lower echelons of the league.
I can only imagine that the reason a sale would be kept quiet is to avoid having to pay ridiculous money for players just because other teams know you have money to spend. As it goes, I seriously doubt we have been sold but Lerner must have realised that he has to invest to keep us in the prem to make us seem desirable to potential buyers. The Championship doesn't appeal to fans or owners/potential owners.
Tv news were reporting it
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